MBA MK-01: MARKETING RESEARCH Unit – 4 Q1. What is the role of ‘Data Editing and Data Analysis’ in preparing research report? Ans. When the researcher collects the data it is in raw form and it needs to be edited, organized and analyzed. The raw data needs to be transformed into a comprehensible form of data. The first steps in this process are to edit the data. The edited data is then coded and inferences are drawn. The editing of the data is not a complex task but it requires an experienced, talented and knowledgeable person to do so. The role of data editing and data analysis is as follows: Role of data editing: Clarify responses With editing the data the researcher makes sure that all responses are now very clear to understand. Bringing clarity is important otherwise the researcher can draw wrong inferences from the data. Sometimes the respondents make some spelling and grammatical mistakes the editor needs to correct them. The respondents might not be able to express...