MCQs of Marketing Management/Principles of Management 1) The strategy in which a company segments the market and chooses all segment to serve with different marketing mix is known as… A. Undifferentiated B. Differentiated C. Concentrated D. Mass distribution 2) Insurance is an example of which type of the following consumer goods? A. FMCG B. Durable goods C. Non-durable goods D. Unsought goods 3) A state of felt deprivation is known as………….. A. Wants B. Needs C. Production D. Demands 4) The Product has three levels Core, Actual and …….. A. Augmented B. Product mix C. P...