Compendium of MCQS of Marketing Management/Principles of Management

MCQs of Marketing Management/Principles of Management

1)  The strategy in which a company segments the market and chooses all segment to serve with different marketing mix is known as…

A.    Undifferentiated

B.     Differentiated

C.     Concentrated

D.    Mass distribution

2)     Insurance is an example of which type of the following consumer goods?

A.    FMCG

B.     Durable goods

C.     Non-durable goods

D.    Unsought goods

3)  A state of felt deprivation is known as…………..

A.    Wants

B.     Needs

C.     Production

D.    Demands

4)  The Product has three levels Core, Actual and ……..

A.    Augmented

B.     Product mix

C.     Product line

D.    Assemble

5)  Which of the following is not included in 7 P’s of services marketing?

A.    Physical evidence

B.     People

C.     Process

D.    Marketing plan

6)  A convenience product is ________ intensively distributed than a specialty product

A.    More

B.     Less

C.     Both of the above

D.    None of the above

7. Staples, emergency and impulse are the types of…………… goods –

A.    Shopping

B.     Specialty

C.     Convenience

D.    Industrial

8.      Changes in population characteristics such as age, gender, race, marital status, income and education are examples of change in

A.    Demographic

B.     Cultural

C.     Geographic

D.    Diversity

9.      The process of dividing the potential market into sub-markets with common needs and features is called –

A.    Segmentation

B.     Target marketing

C.     Positioning

D.    Market coverage

10.  Which of the following is not a characteristics of industrial market –

A.    Bulk buying and less variety

B.     Small buying but huge variety

C.     concentrated

D.    Derived demand

11.  At which stage of new product development process, the marketer tries to re-evaluate sales, demand and profit launching about the New Product?

A.    Business Analysis

B.     Commercialization

C.     Test Marketing

D.    Marketing Strategy Development

12.  Any non paid but personal process of communication is known as……

A.    Advertising

B.     Promotion

C.     Personal Selling

D.    Publicity

13.  “Many people want RADO, only few are able to buy” this is an example of

A.       Need

B.        Want

C.        Demand

D.       All of them

14.  In which stage of product life cycle, the company takes decision whether to produce variety of product or to enter in new segments?

A.    Introduction

B.     Growth

C.     Maturity

D.    Decline

15.  Promotion mix is also called as –

A.    Marketing communication mix

B.     Product mix

C.     Personal communication mix

D.    Marketing mix

16.  FMCG stands for –

A.    Fast moving consumer goods

B.     Fast moving and consumer getting

C.     Free material consumer gets

D.    Free marketing for company’s growth

17.  In marketing ______ is the focal point.

A.    Profit

B.     Sales

C.     Customer

D.    All of the above

18.  Which part of the product is known as salesperson?

A.    Brand

B.     Price

C.     Placing

D.    Packaging

19.  An appropriate pricing strategy for a new product to be introduced in the market will be

A.    Average/Marginal cost-plus pricing

B.     Skimming/Penetrating pricing

C.     Product-line pricing

D.    Differential pricing

20.  When a company uses a successful brand name to launch a new or modified product in new category, it is known as……

A.    Multi branding

B.     New Brand

C.     Brand Extension

D.    Line Extension

21.  In marketing, ______ is the focal point.

E.     Profit

F.      Sales

G.    Customer

H.    All of the above

22.  The major components of marketing mix are

E.     Product

F.      Price

G.    Place

H.    All of the above

23.  An appropriate pricing strategy for a new product to be introduced in the market will be

E.     Average/Marginal cost-plus pricing

F.      Skimming/Penetrating pricing

G.    Product-line pricing

H.    Differential pricing

24.  Which of the following is not the stage of new product development?

E.     Idea Generation

F.      Business Analysis

G.    Test Marketing

H.    Market Segmentation

25.  Goods used by an organization in producing other goods are called?

E.     Consumer goods

F.      Industrial goods

G.    Speciality goods

H.    None of the above

26.  Which of the following is not a component of Micro-Environmental?

E.     Economic environment

F.      Competitors

G.    Customers

H.    Middlemen

27.  NPD stands for…….

E.     New Product Development

F.      New Process Development

G.    New Product Decision

H.    New Programming Development

28.  Which of the following is not included in 4 P’s of marketing?

E.     Product

F.      People

G.    Price

H.    Promotion

29.  A specialty product is ________ intensively distributed than a shopping product

E.     More

F.      Less

G.    Both of the above

H.    None of the above

30.  The objects used to satisfy the need of the customers are known as….

E.        Need

F.         Want

G.       Demand

H.       All of them

31.  In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

E.     Introduction

F.      Growth

G.    Maturity

H.    Decline

32.  When each party has something that could be of value to other party, it results into –

A.    Exchange process

B.     Marketing activity

C.     Market place

D.    Money exchange

33.  Marketing communication mix is also called as –

A.    Promotion mix

B.     Product mix

C.     Personal communication mix

D.    Marketing mix

34.  A relation between time and sales is known as…….

E.     Product Life Cycle

F.      Sales Force management

G.    Time Management

H.    Sales Cycle over Time

35.  When the company sells its goods in as many retail outlets as possible, the distribution is called –

A.    Selective

B.     Exclusive

C.     Open

D.    Intensive

36.  The direct channel of distribution is known as…..

A.    Zero tier

B.     One tier

C.     Two tier

D.    Three tier

37.  The process of dividing the potential market into sub-markets with common needs and features is called –

A.    Segmentation

B.     Target marketing

C.     Positioning

D.    Market coverage

38.  One of the characteristics of consumer market is –

A.    Few buyers

B.     Many buyers

C.     Less variety

D.    Concentrated

39.  At which stage of new product development process, the launching of New Product will take place?

A.    Business Analysis

B.     Commercialization

C.     Test Marketing

D.    Marketing Strategy Development

40.  Which of the following is not a characteristic of service marketing?

A.    Tangible

B.     Perishable

C.     Variable

D.    Non storable

41. Pricing is one of the essential components of

a. Promotion mix

b. Marketing mix

c. Product mix

d. STP strategy

42. The objective of Test marketing is to

a. Test the market with consumers

b. Introduce product in open market

c. Predict product’s performance and its future

d. Test consumers with the product

43. The additional P’s of marketing are

a. People, Physical evidence, Package

b. People, Physical evidence, Process

c. People, Process, Packaging

d. Physical evidence, Process, Packaging

44. When each party has something that could be of value to other party, it results into –

a. Exchange process

b. Marketing activity

c. Market place

d. Money exchange

45. All activities involved in selling goods or services for the purpose of resale or business use is termed as –

a. Wholesaling

b. Retailing

c. Direct marketing

d. Direct sale

46. One of the disadvantages of branding is –

a. It is negative

b. It is competitive

c. It is costly

d. It is risky

47. When the target market views a brand as one more entry in the market, it is called as –

a. Over Positioning

b. Confused positioning

c. Under positioning

d. Doubtful positioning

48. Marketing communication mix is also called as –

a. Promotion mix

b. Product mix

c. Personal communication mix

d. Marketing mix

49. A brand which bears the name of the seller or store where it’s sold is called as –

a. Co-brand

b. Manufacturer brand

c. Private brand

d. Multi brand

 50. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

(A) Introduction

(B) Growth

(C) Maturity

(D) Decline

51. In which stage of new product development process, the product and marketing programs are tested in realistic market settings?

(A) Concept Development and Testing

(B) Idea Screening

(C) Test Marketing

(D) Commercialization

52. The Branding strategy which uses a different brand name for each product is known as

(A) Overall Family Branding

(B) Line Family Branding

(C) Individual Branding

(D) Brand Extension

53. Goods used by an organization in producing other goods is called

(A) Consumer goods

(B) Industrial goods

(C) Speciality goods

(D) None of the above

54. One-level channel consists of

(A) Producer-consumer

(B) Producer-dealer-consumer

(C) Producer-dealer-retailer consumer

(D) Producer-dealer-wholesaler retailer- consumer

55. Changes in population characteristics such as age, gender, race, marital status, income and education are examples of change:

(A) Demographic

(B) Cultural

(C) Geographic

(D) Diversity

56. At which stage of new product development process, the launching of New Product will take place?

(A) Business Analysis

(B) Commercialization

(C) Test Marketing

(D) Marketing Strategy Development

57. Selection of specific media in which advertisements will be run and when they will be run to reach the target market is called

(A) Advertising

(B) Public Relations

(C) Media Planning

(D) Publicity

58. Which communication component is not a paid form of communication?

(A) Advertising

(B) Sales promotion

(C) Personal selling

(D) Publicity

59. Which of the following is not a function of distribution agency?

(A) Transportation

(B) Servicing

(C) Inventorying

(D) Manufacturing

60. Example for an augmented product –

a. Exchange offers

b. Guarantee period

c. Maintenance checks

d. Quality standards

61. Advertising is a part of ____________________ function –

a. Distribution

b. Selling

c. Promotion

d. Pricing

62. The marketing technique that uses social networking sites on the internet for promotion or advertising is called as ________________.

a. Networking

b. Viral Marketing

c. Online marketing

d. Internet advertising

63. When the company has its goods sold in as many retail outlets as possible, the distribution is called –

a. Selective

b. Exclusive

c. Open

d. Intensive

KEY

1. B
2. D
3. B
4. A
5. D
6. A
7. C
8. A
9. A
10. B
11. A
12. D
13. C
14. B
15. A
16. A
17. C
18. D
19. B
20. C
21. C
22. D
23. B
24. D
25. B
26. A
27. A
28. B
29. B
30. B
31. D
32. A
33. A
34. A
35. D
36. A
37. A
38. B
39. B
40. A
41. B 
42. C
43. B
44. A
45. A
46. C
47. C
48. A
49. C
50. B
51. C
52. C
53. B
54. A
55. A
56. B
57. C
58. D
59. D
60. B
61. C
62. B
63. D